Online Focus Group Paid Surveys
Online focus groups are one increasingly popular type of paid survey. In this type of focus group, moderators invite respondents who are pre-screened and qualified to represent the target market that the clients who the focus group is being conducted for are interested in. Focus groups are usually paid, and sometimes quite handsomely. Focus group discussions often last between an hour and 90 minutes, and are guided by the moderator using both predetermined questions and unscripted probes that take advantage of however the discussion has organically developed, though the development of the conversation is supposed to be at least somewhat directed by the moderator. Respondents interact with the moderator and also with each other in the focus group format.
The Purposes of Online Focus Groups
Businesses use online focus groups for customer research regarding both consumers and other businesses who are customers, plus governments and political campaigns also make use of them. Using online focus groups as opposed to traditional in-person focus groups saves on travel time and expenses both for the participants in the discussion and the moderators running it. An online format also decreases the cost dramatically of drawing focus group participants from all around the world. More introverted focus group participants also tend to be more talkative in an online format than they would be in-person.
How Online Focus Groups are Conducted
Online focus groups might use videoconferencing technology, audio teleconferencing or text chat rooms as the media of discussion. One type of online focus group that costs less than the traditional moderated kind is to conduct one with software that isn’t moderated. In this format, respondents might view a video or a commercial, react to an online ad or interact with a website user interface while having their mouse movements and clicks and their keyboard keys pressed recorded with software as well as their facial expressions recorded with a webcam. A survey is completed by the respondent upon finishing, and there may also be an non-moderated discussion prompted by initial prerecorded questions. Researchers can then access and interpret this data at a later date. This makes it very simple for people who want to get paid to take surveys.